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Roadshow by CNET Named Official Strategic Partner Of AutoMobili-D

The Definitive Auto Destination for Consumers Returns for the Second Year in a Row as Official Digital News and Video Partner for NAIAS and Host for Annual Roadshow SHIFT Awards

Jun 22, 2016

DETROIT, June 22, 2016 /PRNewswire/ -- The North American International Auto Show (NAIAS) announced today that Roadshow by CNET, the single definitive auto destination for consumers, will be the first official strategic partner of AutoMobili-D, the new technology and innovation showcase. AutoMobili-D will be an exposition within NAIAS, focused on the rapidly evolving global automotive and mobility landscape and will include participation from more than 100 companies, including automakers, tier one suppliers and technology startups.

NAIAS Logo.

"Roadshow by CNET is the ideal partner for AutoMobili-D as the site's deep industry expertise aligns perfectly with the breaking news and industry innovations that will make their world debut on our global stage," said Sam Slaughter, 2017 NAIAS Chairman.

As part of the partnership, Roadshow's editorial team will assist NAIAS in curating content with automotive and tech industry thought leaders as well as provide analysis on the companies, both established and start-ups, that look to shape the future of the transportation industry.

"Teaming up with NAIAS as the first official partner of AutoMobili-D promises to build on our existing relationship," said Mark Larkin, Senior Vice President and General Manager of CNET.  "Aligning the Roadshow brand with one of the most important auto shows made perfect sense as the automotive industry continues to change with the emergence of new technologies and innovation."

In addition to their strategic involvement with AutoMobili-D, Roadshow will return for the second year as the official digital news and video partner for NAIAS.  Roadshow will host live-streaming of vehicle debuts, conversations with industry luminaries and real-time news coverage from the show floor booth. The site's live programming and social channels will extend the expansive global reach of NAIAS through engaging videos, eye-catching photos and thought-provoking interviews.

"Technology is pushing the automotive industry to evolve faster than ever before," said Tim Stevens, Editor-in-Chief of Roadshow.  "Given the renewed focus on innovation at next year's NAIAS, we're thrilled that our friends in Detroit have turned to us again to bring our fresh editorial perspective to the greatest American auto show of the year."

Back by popular demand for the second year at NAIAS, CNET's Editor-at-Large Brian Cooley and Roadshow's Editor-in-Chief Tim Stevens will announce the Roadshow SHIFT awards, which will celebrate the companies and technologies that are innovating and upending the automotive industry.

About the North American International Auto Show
Now in its 29th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the products, technologies, innovations, people and ideas that matter most – up close and under one roof. Administered by Executive Director Rod Alberts, the NAIAS is the largest media event in North America, and the only auto show in the United States to earn an annual distinguished sanction of the OrganisationInternationale des Constructeursd'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit naias.com.

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2017 NAIAS Dates:
The Gallery – Saturday, January 7, 2017
AutoMobili-D – Sunday-Thursday, January 8-12, 2017
Press Preview – Monday-Tuesday, January 9-10, 2017
Industry Preview – Wednesday-Thursday, January 11-12, 2017
Charity Preview – Friday, January 13, 2017
Public Show – Saturday-Sunday, January 14-22, 2017

About CNET 
CNET is the world's #1 tech media brand with tens of million of people visiting its news and reviews site each month.  Through bold storytelling, unparalleled reviews, photography and engaging video, CNET educates, inspires and tells the real story of the way technology impacts our daily lives.  CNET offers the best advice for living with technology and covers every aspect of consumer technology, from personal and automotive tech to home and smart appliance tech.  CNET also publishes Roadshow, an auto-destination site that brings a fresh technology perspective to car owners, buyers and enthusiasts, and CNET en Español, CNET's Spanish-language sister site. Visit and follow CNET on Twitter (@CNET) and Facebook (www.facebook.com/cnet).  CNET is a property of CBS Interactive. 

About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With nearly 300 million people visiting its properties each month, CBS Interactive is a top 10 Web property globally. Its portfolio of leading brands, which include CBS.com, CNET, CBSNews.com, CBSSports.com, TVGuide.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming. Follow CBS Interactive on Twitter at twitter.com/cbsi and on Facebook.

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SOURCE North American International Auto Show

For further information: Max Muncey, PR Manager, NAIAS, Email: mmuncey@dada.org, Phone: (248) 283-5139, Cell: (248) 763-6116