News Releases

Thousands of Students Expected to Join in a Day of Learning at NAIAS

NAIAS Education Day Marks 14th Year of inspiring Youth

Jan 5, 2018

DETROIT, Jan. 5, 2018 /PRNewswire/ -- The North American International Auto Show (NAIAS) will become a hands-on classroom on Wednesday, Jan. 24, 2018, as the 14th annual NAIAS Education Day showcases the changing world of mobility to thousands of Michigan students. (Registration deadline is Friday, Jan. 12, 2018.)

NAIAS Logo. (PRNewsFoto/North American International Auto Show)

Presented by Ally, NAIAS Education Day gives students – grade school through college level – a hands-on look at the vehicles and technologies that are changing the face of today's automobile industry, as well as the careers behind them. Last year's event drew 4,000 students from 81 different schools.

"NAIAS Education Day gives students a behind-the-scenes look at the auto industry with the hope that it will inspire a whole new generation of automotive thought leaders," said Ryan LaFontaine, 2018 NAIAS Chairman. "We'd like to think that students walk away with a better understanding of and appreciation for the rapidly changing pace of the world of mobility."

In addition to exploring the latest products and technologies on display, NAIAS Education Day participants will have the chance to engage with the show long before and after their visit. Pre- and post-lesson plans are posted on the NAIAS Education Day website (naias.com/ned.htm). The lesson plans also include a test component specifically designed for students in automotive tech curriculums. (NAIAS Education Day tours hosted by experts in their field can be arranged prior, upon request).

NAIAS Education Day sponsor, Ally, will provide lessons in financial life skills, rounding out the day of learning at the show.

Ally plans sessions on credit and auto financing as part of its Ally Wallet Wise free financial education program. Wallet Wise teaches financial education basics in the areas of budget, credit, banking, investing and financing a vehicle via in-person sessions and online courses at AllyWalletWise.com. Select NAIAS Education Day high school students are invited to participate in Wallet Wise sessions, which will teach budget creating and the importance of maintaining a balanced budget, as well as the fundamentals of applying for and maintaining good credit. 

NAIAS Education Day students and chaperones enjoy a discounted price of $13 per person, which includes pizza, chips and a soft drink. A limited number of bus grants ($100 each) are available to registered schools (on a first-come, first-served basis). NAIAS Education Day is the only time during the auto show when there will be designated bus parking with shuttles to transport attendees to Cobo Center. Bus drivers are invited to attend NAIAS Education Day as well (a ticket is required).

To register a school or for more information, visit naias.com/ned.htm.

About the North American International Auto Show
Now in its 30th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, technologies, people and ideas that matter most – up close and in one place. Administered by executive director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit naias.com.

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2018 NAIAS Dates:
The Gallery – Saturday, January 13, 2018
AutoMobili-D – Sunday-Sunday, January 14-21, 2018
Press Preview – Sunday-Tuesday, January 14-16, 2018
Industry Preview – Wednesday-Thursday, January 17-18, 2018 
Charity Preview – Friday, January 19, 2018
Public Show – Saturday-Sunday, January 20-28, 2018

SOURCE North American International Auto Show

For further information: Max Muncey, North American International Auto Show, mmuncey@dada.org, (248) 763-6116