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Wayne County to Sponsor Downtown Decor Program to Support 2009 NAIAS

PRNewswire
DETROIT
Jan 6, 2009

DETROIT, Jan. 6 /PRNewswire/ -- Wayne County will be helping to promote the 2009 North American International Auto Show (NAIAS) by sponsoring a banner and hospitality program to welcome visitors to this year's auto show. As part of the program, Wayne County will be sponsoring welcome signage that will be seen along downtown Detroit streets and be posted in key Detroit hotels and restaurants.

"We are pleased to welcome the thousands of international and national visitors from around the world to Wayne County who will be attending the 2009 NAIAS," comments Robert Ficano, Wayne County Executive. "We look forward to hosting these visitors and informing them about the many exceptional attractions to enjoy and experience in our region."

The hospitality and decor program was developed by the NAIAS Host Committee, a group of Detroit business leaders organized by the Detroit Metropolitan Convention and Visitors Bureau (DMCVB) to create a positive and welcoming experience for NAIAS visitors. The program will include distributing Official DMCVB Visitor Guides from kiosks to NAIAS attendees arriving at the two terminals at the Detroit Metropolitan Airport. The visitor guides were developed by the DMCVB to promote Detroit's key visitor attractions, museums and restaurants.

"We are very pleased that Wayne County has joined with the NAIAS Host Committee to welcome and provide visitor information to the show's hundreds of thousands of attendees," comments Joe Serra, Senior Co-Chair of NAIAS. "Wayne County is serving as a terrific host, inviting NAIAS visitors to experience and enjoy the City of Detroit and the greater region during their visit."

More than 6,000 media and 75,000 automotive executives and government officials are expected to travel from around the world to attend NAIAS Press Preview, January 11-13, 2009 and Industry Preview, January 14-15, 2009. During Preview Week, 45 new vehicle and concept vehicles will be unveiled. More than 600,000 visitors are also expected during NAIAS Public Days, January 17- 25, 2009.

NAIAS 2009 Official Dates

January 11 - 25 at Cobo Center in Detroit

Press Preview will be held Sunday, Jan. 11 through Tuesday, Jan. 13

Industry Preview will be held Wednesday, Jan. 14 and Thursday, Jan. 15

The annual black-tie Charity Preview gala will be held Friday evening, Jan. 16

Public Days will be held Saturday, Jan. 17 through Sunday, Jan.25

The North American International Auto Show

Rod Alberts - Executive Director

Entering its 21st year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com. Don't miss it for the world!

SOURCE: North American International Auto Show

Web site: http://www.naias.com/