HyperShot and HyperDrive applications used to create launch imagery of new roadster at NAIAS 2009
LOS ANGELES, Jan. 15 /PRNewswire/ -- Bunkspeed, developer of the world's fastest 3D rendering technology for design, engineering, and marketing, announced today that Tesla Motors is using HyperShot and HyperDrive for the creation of all launch imagery of their all-new Tesla Roadster Sports Edition. This vehicle is being launched this month at NAIAS 2009 in Detroit.
When Tesla Motors was presented with the unique opportunity to secure a booth at this year's Detroit auto show, the company decided to use this event to launch their new roadster in a completely distinct way. The company decided on an all-virtual launch of their car which will become available in the spring of 2009. Considering the short amount of time to prepare for the event, the design and marketing team at Tesla Motors was looking for a quick and efficient way to create photographic images of the highest quality from their 3D digital data. Bunkspeed's HyperDrive and HyperShot were the obvious choice.
"The Bunkspeed tools integrate seamlessly within Tesla's workflow. We make quick decisions on digital models and want to carry the use and interaction with digital models for interior and exterior work through the entire design process," says Franz von Holzhausen, Chief Designer of Tesla Motors. "I personally use HyperShot on my MacBook Pro. I love how quickly and easily I can evaluate the design in real-time with photographic quality."
"As the pressure increases to be more efficient in today's economy, car companies worldwide are looking into new ways of launching their products. Tesla Motors has adopted Bunkspeed's software tools into their design and marketing process to create great images in a very short amount of time, while maintaining the highest level of quality," says Michael Check, President of Bunkspeed's Automotive and Transportation Division. "This adds up to significant cost savings without any compromise in quality and flexibility."
To learn more about the Tesla Roadster Sports Edition and their use of Bunkspeed's technology, visit the Tesla booth at the Detroit auto show.
About Bunkspeed
Bunkspeed is a leading global provider of 3D computer graphics software and services for design, engineering, and marketing.
Headquartered in Los Angeles, California, our advanced technologies leverage digital assets and contribute to enlightened decision-making and communication in the design process. Our clients gain a cost effective way to deliver stunningly realistic sales and marketing imagery, and realize significantly reduced product development costs.
Founded in 2002, Bunkspeed's impressive list of customers now includes many of the major automotive manufacturers, Fortune 1000 product manufacturers, and major industrial design companies including Honda, Nissan, Ford Motor Company, Chrysler, Pininfarina, BMW Designworks, Porsche Design, Kohler, Dell, Microsoft, Nokia, IDEO, frog design and SMART Design.
For more information on Bunkspeed's products and services, please visit: www.bunkspeed.com.
About Tesla
Tesla Motors develops and manufactures all-electric, zero-emission vehicles with exceptional design, performance and efficiency. The Roadster, which conforms to all U.S. and E.U. safety and durability standards, is the only highway-capable production electric car for sale in the United States and Europe. With a 0 to 60 mph acceleration of 3.9 seconds and a 14,000 rpm redline, the Roadster delivers super car performance with far more energy efficiency than compact hybrids. Tesla also plans to begin manufacturing a four-door, five-passenger, all-electric, zero-emission luxury sedan in 2011.
SOURCE: Bunkspeed
Web site: http://www.bunkspeed.com/
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