Greenville, S.C.
Dec 15, 2009
GREENVILLE, S.C. (December 15, 2009) – At 27,500 square feet, the Michelin Media Center -- in its 22nd year supporting the North American International Auto Show in Detroit -- is now more than twice the size of the next three North American auto shows combined in terms of media working space and resources.
The media center continues to raise the bar for auto shows worldwide as it expands to more than 600 working desk spaces. Each desk features electrical and hard-wired, high-speed connections to a robust fiber-optic network for working media.
In addition, the 2010 center includes an expanded photo center, media lounge, and additional team tables customized for the needs of new media.
“There is a tremendous amount of news made each year at NAIAS with concept and production vehicle introductions, top executives, designers, technology developers, analysts, and government officials all making news,” said Michael Fanning vice president of Corporate Affairs, Michelin North America. “The goal of the Michelin Media Center is to help each journalist access the infrastructure and support they need to cover all aspects of the show.”
In addition to the Michelin Media Center, the expanded TVS Broadcast Center adds another 5,500 square feet to bring media services at NAIAS to 27,500 sq. ft. -- dramatically more than any major international auto show. The TVS Broadcast Center provides complete video production, editing and satellite uplink capabilities.
Comments on the Michelin Media Center at NAIAS:
- “It’s hard to believe that Michelin has been sponsoring the Michelin Media Center for over 20 years…it seems like yesterday that they set the bar for press rooms worldwide by offering ample work space, a quiet place to grab a coffee away from the hustle and bustle of the show floor. The additional work space and high-speed fiber optics shows that Michelin takes seriously its commitment to providing a great working space.” Matt DeLorenzo, editor-in-chief, Road & Track.
- “What I liked of the Michelin Media Center from the first time was its location: right above the action and not in the middle of nowhere as it happens in many European and Asian shows. In addition it is huge, so you have a good chance of getting a work space almost every time during press days.” Luca Ciferri, Automotive News, Turin, Italy.
- “Innovation at NAIAS doesn’t stop at just the vehicles on display,” said Doug Fox, chairman of the 2010 NAIAS. “The Michelin Media Center is an example of adjusting to the customer’s needs - the nearly 6,000 international media that come to the show to share the latest product and industry news in the world.”
For more information, please visit www.michelinman.com/the-right-tire.
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America employs more than 21,500 and operates 18 major manufacturing plants in 16 locations.
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Note to editors: photos and videos are available on our media Web site.
For more information in North America, visit www.MichelinMedia.com or contact:
Lynne Fowler John Love
office: 1 864 458 6365 office: 1 248 816 0106
cell: 1 864 561 9914 cell: 1 313 506 2114
lynne.slovick@us.michelin.com john@emcpr.com
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