STAMFORD, Conn., Jan. 11, 2011 /PRNewswire/ -- Centerplate, the largest hospitality partner to North America's premier convention centers, is proud to serve as the hospitality host to the 2011 North American International Auto Show being held at the Cobo Center, the storied 2.4 million square foot convention facility in the heart of downtown Detroit. The company anticipates serving over 85,000 meals and catering approximately 650 private events. To serve the massive show, Centerplate will staff 30 front-of-house managers, 25 chefs, and over 450 service personnel.
This year, show visitors will be greeted with a number of experience enhancements to increase their enjoyment of the show. Notably, Centerplate has sought to celebrate Detroit and its culinary and cultural scenes throughout its services. The company has developed a series of menu concepts that include traditional regional favorites, local Detroit restaurant specialties, and in-house menu concepts created by Centerplate especially for the show. Additionally, the company will proudly feature local musicians to enhance the dining experience and better connect the show with the city and region.
Centerplate's design team has also made significant physical enhancements to its service areas throughout the facility. The company has instituted aesthetic upgrades throughout the building and deployed a new state-of-the-art point-of-sale system to speed guest service. Additionally, Centerplate has constructed five temporary kitchens on the show floor to expand the facility's cooking capacity and increase guest satisfaction and convenience.
Centerplate has also teamed up with Andiamo, Detroit's iconic fine dining Italian restaurant to develop a new dining experience in the Center. The restaurant, the Vu, is a full service, a la carte restaurant overlooking the Detroit River. The menu will feature appetizers, salads, sandwiches and burgers, and Andiamo's signature broccoli chicken Alfredo and spaghetti alla Andiamo.
"Centerplate thrives in delivering peerless quality and service at scale," said Kyle Kandel, Centerplate's Senior Vice President responsible for the show. "The Detroit Auto Show is an iconic event for Detroit and the global auto industry. We are honored to showcase the flavors and hospitality of the host city, state and region."
This year, in addition to enhanced culinary offerings, visitors will benefit from Centerplate's gracious service. Centerplate's comprehensive training program provides its service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better guest experience.
This past year proved to be one of the company's strongest ever in new business development and client retention in its eighty-year history. In addition to the Cobo Center, Centerplate added several new client-partners, including the Woodruff Arts Center, one of the nation's most prestigious art centers, in Atlanta, Georgia, and the Baltimore Convention Center, among others.
About Centerplate:
Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in 250 prominent entertainment, sports and convention venues across North America—including 21 performing arts centers. Centerplate has provided services to Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration.
SOURCE Centerplate
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